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3.6.4. Sponsorships Olympics

Since the 1988 Calgary Winter Olympic Games, as a worldwide Olympic partner, Visa is the only form of electronic payment accepted at all venues and Olympic-related transactions. Its current contract with the IOC as the exclusive payment card will continue through 2012. For the 2008 Olympics Visa ran a sweepstakes offering a chance to win a trip to Beijing to watch the Olympics live. Others

Visa is currently the shirt sponsor for the Argentina national rugby union team, nicknamed the Pumas. Also, Visa sponsors the Copa Libertadores and the Copa Sudamericana, the most important football club tournaments in South America.

Until 2005, Visa was the exclusive sponsor of the Triple Crown thoroughbred tournament.

In 2006/7, Visa was the sponsor of the Centennial Park Moonlight Cinema, located in Sydney, Australia.

Visa sponsored the 2007 Rugby World Cup.

It replaces MasterCard as a FIFA sponsor and will be the official card of the 2010 FIFA World Cup in South Africa.

Visa sponsored PacWest Racing's IndyCar team in 1995 and 1996, with drivers Danny Sullivan and Mark Blundell respectively.


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