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3.6. Visa

Visa Inc. (NYSE: V), commonly referred to as VISA (Visa International Service Association), is a multinational corporation based in San Francisco, California, USA. The company operates the world's largest retail electronic payment network, managing payments among financial institutions, merchants, consumers, businesses and government entities. Before Visa Inc's IPO in early 2008, it was operated as a cooperative of some 21,000 financial institutions that issued and marketed Visa products including credit and debit cards.

In 2006, according to The Nilson Report, Visa held 44% of the credit card market share and 48% of the debit card market share in the United States.


3.6.1. Background

3.6.2. Operations Corporate structure IPO and restructuring Association rules New services, security

3.6.3. Trade mark and design Logo design Dove hologram

3.6.4. Sponsorships Olympics Others

3.6.5. Legal proceedings



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